Fisher Price
Featured Toy

#980 ATV Explorer
Years Made:
Fisher-Price Toy Department
Department 9:
Riding & Rolling Toys
1971-1982

Larger Photo


Larger Photo

Description: This is a All-Terrain Vehicle (ATV) Explorer - a stylish, rugged indoor-outdoor 6-wheel riding toy for small children, durable enough to carry as much as 200 pounds. It has lots of action and even comes with 2 play figures that fit inside the front compartment. Measures 18-1/2" long, 10" wide and 13" high.
Accessories:
  • FPT22375 - White plastic All-Terrain Vehicle (ATV) Explorer with a red seat and a big yellow steering wheel that turns both the front and rear axles for ultimate manuverability. A red push-button horn in the middle of the steering wheel sounds "beep-beep" when pushed. A large knob on the base (beside the steering wheel) activates a motor sound. The front of the base has a clear plastic cab with holes sized to fit the two removable accessory figures. A ramp lowers at the rear, opening a space to store other play objects and toys. Litho designs on the side panels shows a moon exploration theme and includes an American flag and a model space-tracking screen. Measures 18 1/2" long, 10" wide and 13" high. WFL: BW
  • FPT2055 - Pre-Husky Construction figure: White plastic round figure with a moustache and wearing a yellow hardhat.
  • FPT2057 - Pre-Husky Construction figure: Dark yellow plastic round figure with a smiling face (open mouth smile with 2 lines) and wearing a white hardhat. *See "Variations" below.
Variations:
  • FPT2059 - Pre-Husky Construction figure: Light yellow plastic round figure with a smiling face (closed mouth smile with 1 line) and wearing a white hardhat.
Other Information:
  • FP980BOX1971 (Box ONLY) - Sold in large box marked, "Fisher-Price Explorer". WFL: BW
  • FP980SET1971 - Complete set in original box. WFL: BW
  • This toy was redesigned and reissued as #983 Fisher-Price School Bus in 1983. The new design is the same size and shape as the Explorer, the only difference is the colors, litho, and the cab has only one seat.
  • We don't know the list price for this toy, but one reader recalls buying it for about $20.
  • This toy is used as a marketing case study in marketing classes at Harvard Business School. The study is titled "Fisher-Price Toy, Inc." Harvard Business School Case Number 572-029 (1971). Students are presented the product scenario pre-launch and are asked to come up with pricing strategy and an advertising budget to launch the new product.
Please, if you have any information or details about this toy that isn't mentioned above then e-mail us. Thanks!


This Old Toy Fisher Price This Old Toy Fisher Price This Old Toy Fisher Price This Old Toy Fisher Price This Old Toy

This Old Toy
Fisher Price This Old Toy Fisher Price This Old Toy Fisher Price This Old Toy Fisher Price This Old Toy

EMail us at info@thisoldtoy.com

© 1998-1999 This Old Toy.Com. All rights reserved.
This Old Toy.Com is not affiliated with Mattel/Fisher-Price or any of it affiliates.