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General Information

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Identifying and Dating Your Toy

Fisher-Price Toys Date Code

A=January
B=February
C=March
D=April
E=May
H=June
K=July
M=August
P=September
S=October
T=November
X=December

*This chart was provided by Brad Cassity

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A
B
1931-1955
1956 only

C
D
E
F

or
1957-1961 1962-1971 1972-1983 Dates Unknown

G
  H
  I
  J
1984-On 1984-On 1991-1994 1991-1994

   Let's go over them one at a time:

(A) Used from 1931-55, this is one of the least reliable dating logos (since it didn't change very often); the most beneficial thing about it is that if you see it on a toy (or a packaging box), well, that means it's old! However, note this: items made in '56-later that were originally introduced before 1956 may still carry this logo design on the toy, on the box, or both!
(B) A very nice new logo, wouldn't you say? And really great for dating purposes, since it was used for one year only (1956). However, toys made in '57-later that were originally introduced in 1956 may still cary this logo design on the toy, on the box, or both!
(C) This logo introduces the "Second Generation" of company logo designs, a very creative and attractive design that would last, in its various forms and versions, for almost 40 years! Not bad!

Introduced in the 1957 model year, it appears in catalogs, toys, and boxes until at least 1961......and has even been seen in some company catalogs and brochures until early in 1963. As usual, items made during this era sometimes carried this logo design, or may have still carried logo "A" or "B" (depending on the original toy introduction date)........or maybe they didn't! Having fun yet?


or
(D) A nice refinement to the above design.........it's the same logo, but now "wrapped up" pretty in an outline of a gift box, complete with the ornamental "bow" on the left side. This logo actually appears in some catalogs and toys as far back as 1959, but doesn't come into predominant use until the 1962 model year. The last use of this logo appears to be in the 1971 model year.

Sometime during this period, the logo received an enhancement in the form of the words "An Original" above the red and blue circles, thus making the logo read as follows: "An Original Fisher-Price Toy". Although it is unknown when or why this change took place, our best guess is that it was inspired by the introduction of cheaper "look-alike" products by competitors, or even outright toy forgery by crooks........and this change would supposedly add reassurance to the customer that what she was getting was "the Real McCoy".


(E) A minor refinement occured in 1972 as the lettering style (text "font") for the "Fisher Price Toys" wording changed in three ways: first, it changed from all-capital-letters to a mixture of upper- and lower-case letters; second, the text was in bold type, and last, the font was a new design....actually known as Fisher Price Font, since it is specific to and developed by the company.....and it's really neat looking!

This logo design hit the shelves for over 10 years, seeing its last use in 1983.
(F) The use of this logo design is hard to pin down.....it appears in very few brochures, but does appear on some products and boxes. We can only assume that once Fisher-Price started marketing a number of non-toy products (such as furniture, roller skates, etc.) that it was necessary to drop the word "Toys" from the corporate logo.
(G) The "Third Generation" of logo design. This logo (officially known as the "awning" design) appears as several different versions from 1984-up. The basic design is shown as style "G" in the pictures above. Four red scallops, outlined by a white pinstripe, hang below a horizontal bar.
(H) The next variation "H" is the same logo, but with the words "Fisher-Price" (in white) placed within the "awning" design. These two styles (G+H) have been used simultaneously from 1984-present. If logo style "G" was used, then the words "Fisher Price" would usually appear somewhere else on the packaging or on the toy.

Style "G" appears to be the "earlier" version, appearing in 1984. Style "H" seems to have been a later variation, but starts to appear more and more often beginning around 1989, and then predominating from about 1994-on.

(I) Another variation appears in 1991, and is shown as style "I" in the table above. In this version, the words "Fisher-Price" (in black) were directly below the "awning" design, and underlining the words was a horizontal blue bar. Lasting for only 3 years or so, this logo may represent the merger of the Kiddiecraft Toy Company into the Fisher-Price "umbrella" of toy companies, as Kiddiecraft had recently been acquired by Fisher Price. This "I" style logo appears in some product catalogs and on a few toys made during the 1991-1995 time frame.
(J) Finally, most of the re-packaged Kiddiecraft toys ('91-94) used this logo style, where the "awning" was now blue (instead of red), the words "Fisher Price" were in white, and there was a red "pinstripe" tracing underneath the four scallops of the awning. An interesting side note is that the Kiddiecraft toy line items were then sold in Fisher-Price brand name packaging, but many of the toys still had the Kiddiecraft decals and logos on the toys themselves.

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